Every trainer on staff, running on a CRM that builds the plan for them.

Your trainers already spend hours a week on programming and admin that software should be doing. Folio gives each of them their own CRM — a client's full plan generated and kept current automatically, so the work happens faster with zero drop-off in quality trainer to trainer. Live today, one trainer at a time. What we're building next is the gym-wide layer on top of it, with a small number of early partners helping shape it.

Live today, per trainer Plans generated automatically Gym-wide layer next Early partner terms open

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Your gym

Trainer A Own Folio account Own client roster

Trainer B Own Folio account Own client roster

Trainer C Own Folio account Own client roster

Today: real, working, per trainer
Next: one dashboard tying them together

The problem

Great trainers, inconsistent experience, no real visibility.

Member retention lives and dies on how good the coaching feels — but most gyms have no consistent way to deliver that beyond hiring well and hoping. Every trainer runs their own system, or none, so programming quality varies trainer to trainer, and ownership has no real window into who's actually progressing until they've already cancelled.

Without a shared system Every trainer on their own

Spreadsheets, notes apps, or nothing at all
Programming quality varies trainer to trainer
No visibility until a member already cancelled
Nothing gym-wide to actually look at

With Folio One real CRM per trainer, today

Every client's plan generated and kept current automatically
A consistent baseline of care across every trainer
Each trainer's whole book in one place, live now
Gym-wide dashboard next, built with early partners

Where this stands

Real today, and what's next

Available now One trainer, one CRM, fully built

Each trainer gets their own Folio account — their whole book, one page per client
Every client's plan is generated and kept current automatically as they progress or get hurt
Any trainer who opts into Baseline's public directory — including your staff — can already pick up stuck free-tier users as referrals, same as any independent coach

Building next The gym-wide layer

One dashboard across every trainer's roster, not just one at a time
Gym-level retention and engagement read, not a per-trainer guess
Baseline referrals routed to your own staff first, not just the general directory
Co-branding and a shared intake for members joining at the front desk

Nothing above is oversold as shipped — the left card is live today, the right card is the honest next build, and early partners get a real say in what it becomes.

See it running

Not a mockup on a slide — every trainer's screen already looks like this.

This is the same Folio dashboard a solo trainer runs today. Multiply it by however many trainers you have on staff, and that gap — one view across all of them — is exactly where the gym-wide layer plugs in.

Dashboard

Clients

Analytics

Give every trainer the CRM they'd build for themselves. Then give you the view across all of them.

Why partner early

Help build the layer you'd actually want.

Shape the roadmapThe gym-wide tools get built around what a handful of real gyms actually need, not a guess.

Early termsFounding-partner pricing, locked in before this is a finished product being sold at scale.